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Amazon: Reliance zeroes in on last-mile delivery & customer experience to out-do Flipkart, Amazon

online-delivery-thinkstock The online marketplace will host all of Reliance Retail’s businesses, including grocery, fashion, jewellery and electronics, apart from independent sellers. Reliance has plans for large hiring – directly and indirectly – for its ecommerce entry, the person said. When Reliance unveiled its plan of make use of its telecom service – Reliance Jio Infocomm – and the Reliance Retail chain for a “hybrid online-to-offline” venture on Thursday, chairman Mukesh Ambani said the company would leverage legions of kirana stores as last-mile delivery partners. ET reported last week that Reliance is working on a multi-channel platform where goods and services can be offered and purchased from anywhere through online and offline routes. While products will be delivered to their doorsteps, customers would also have the option of picking up their purchases from Reliance’s network of stores or the outlets of its last-mile delivery partners. Entities such as Amazon and Myntra are using an increasing number of small retailers as their last-mile delivery mechanism. A retail analyst with a foreign consulting firm said Reliance is a deep-pocketed, long-term player prepared to lose money in the initial stages and to invest heavily in supply chain development. “It is going to be tough but they have two parts already covered really well. They got solid physical retail business where they have got suppliers, whether it is fashion or food and grocery,” he said.

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